Horticulture is a job-intensive and investment-attracting  industry and this will generate jobs to a large proportion of Rwandans and provide foreign currencies to the country. Besides economic receipts and jobs, other horticulture related benefits include improving people’s nutrition situation, creating a better image for Rwanda, encouraging Private-Public Sector partnerships in horticulture-related industries, and generating public awareness for the industry.
 
Rwanda can be the next success story in horticulture. Rwanda is blessed with the natural climatic conditions necessary to win in horticulture: the right soils, temperatures, rainfall, and sunshine, as well as an abundant and hard working labour force. As one Dutch flower investor from Kenya was recently quoted as saying: “Rwanda is one of the last unexploited corners of Africa with the right conditions for horticulture.”
 
As part of the Rwanda National Innovation and Competitiveness (RNIC) Program, Rwanda Horticulture stakeholders originally set objectives at US$10m in export receipts in 2010 by focusing on High Value Added Horticulture Products, with an Emphasis on Quality”. However, the horticulture task force with inputs from an enlarged forum of stakeholders, horticulture national steering committee and Secretary Generals’ CIC reviewed the objectives and reset the target at US $ 21m in export receipts by 2010 which cumulatively adds to US $ 51m.
 
Rwanda aims to achieve this vision by fostering investments in floriculture and a carefully selected basket of fruit and vegetables. The ministry believes that this is an achievable target. If Ethiopians managed to raise US $ 30 m, why can Rwandan fail to get US $ 21 m with even a better political climate?